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The Apprentice Final 2017

The Apprentice Final 2017

BY Creative’s Strategic Advisor, Susanne Currid, appears as panelist judge to pitches on The Apprentice Final 2017. Sunday 17 December. BBC1, 9pm – 10pm.

We are delighted to announce and to have watched Susanne’s appearance on the final of the UK hit TV series The Apprentice last night. #TheApprenticeFinal

Left: BY Creative Strategic Advisor, Susanne Currid. The Apprentice Final 2017. Sunday 17 December, BBC1. Img: BBC.

Susanne was initially contacted by The Apprentice production team earlier this year, to appear on the show . The offer had been kept under close wraps until today, with the show being broadcast last night on BBC1 at 9pm (GMT).

The Apprentice Finalist, Sarah Lynn, pitches in the boardroom in London’s City Hall. Img: BBC.

On last night’s final episode in the series, you would have seen Susanne at City Hall sitting on the board panel of business professionals. Lady Karren Brady, Claude Littner and Lord Alan Sugar, pitted questions to the two finalists over the course of the pitches.

Below are a few words from Susanne:

“Back in June, I had a very unexpected email.  A TV producer had got in touch and asked me if I would be available to act as an expert judge on a show they were recording. Little did I realise at the time that she was talking about BBC1’s The Apprentice.

A week later, I found myself sitting at a table in City Hall with a dozen or so expert judges, Lady Karren Brady, Claude Littnerand Lord Alan Sugar. To say the situation felt surreal is a bit of an understatement. However, I was also very excited and honoured to take part in such an iconic TV moment”.

It was back in March of this year that Susanne initially began working with BY Creative.

Her main board responsibility at BY Creative is to advise on marketing strategy and execution across new client campaign acquisitions. Working alongside Micky Ndah, who is the Head of Sales and Marketing at BY Creative and Alex Addae-Brobbey.

From left: Micky Ndah, Head of Sales and Marketing at BY Creative with Susanne Currid, Strategic Advisor to the BY Creative board. December 2017.
 

About Susanne

Susanne has over 15 years in the creative agency sector, working with brands including Channel 4, Sony Entertainment, Deutsche Bank, Johnson & Johnson, Cushman & Wakefield Global Real Estate, as well as a variety of smaller companies.

Throughout this period she pursued new business opportunities on behalf of the companies she worked with, targeting, pitching and winning six figure tenders with a collection of leading companies in banking, property, entertainment and technology.

In late September 2013, Susanne published the book Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes. Four years later, her book has ranked as the #1 title for bar and restaurant marketing on Amazon UK.

Everyone at BY Creative are delighted to have Susanne as part of our team and to also see her successes in public media.

Well done Susanne!!!