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BY Creative

Making your creative visions, digitally wonderful

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Bell 6, Floor 2, St Matthews Church, Brixton Hill,
London, United Kingdom SW2 1JF
[email protected]
+44 (0) 20 8012 8623

We practice Ethical Design.

Category: knowledge

Lack of Diversity + Lack of Inclusion = Lack of Brand Power

To all of the global brands out there…do not say that you have not been warned! The ongoing push for greater social diversity and gender equality rages on, with numerous movements keeping the debate fires burning. Nonetheless, Beyoncé is showing that brands and organisations that ignore these factors are simply dinosaurs (metaphorically speaking of course)
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What does the “M” in BAME mean to you?

Physician, heal thyself – What does the “M” in BAME mean to you? The term BAME (Black Asian Minority Ethnic) has been used now for a number of years and refers to Black, Asian, Minority and Ethnic communities. 18 month ago, By Creative were part of a panel brought together to discuss the challenges of
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How can brands work with Snapchat?

Back in March, we were invited to join a select few at the Snapchat HQ in London for a sneak preview of the new features that are being released on the app this year. We were shown results of their most successful film campaigns to date (including a world first augmented reality portal that took
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By Creative Partners with Snapchat

Yesterday morning the By Creative team were invited by our new media partners, Snapchat, to a creative session at their HQ in Soho, London where they shared their audience insights, creative best practices and a sneak peek into the latest features they will be rolling out across their app.  There are currently 12 million daily
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Understanding 3D – What does it actually mean?

It’s a term you will have regularly heard in the media, gaming or film industry but what does 3D actually mean? This week we focus on explaining and debunking common myths about 3D (3 Dimensional) computer graphics in relation to animation, visual effects and the production of mobile/computer games.  What does 3D do and how
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