How can brands work with Snapchat?
Back in March, we were invited to join a select few at the Snapchat HQ in London for a sneak preview of the new features that are being released on the app this year.
We were shown results of their most successful film campaigns to date (including a world first augmented reality portal that took consumers into the Upside Down world from Stranger Things).
Snapchat continues to pave the way as the leader of innovation in the camera based mobile app space by constantly launching a stream of new functionalities for their users.
Group video chat
Snapchat have taken their messaging functionality to the next level by incorporating a group video chat functionality that allows you to video chat with up to 16 friends at once. Users that are part of these group chats can communicate by sending messages, talking or even using Lenses.
Snappables are a new form of Lenses that can be used during augmented reality games that consumers play with their friends. They can be controlled via touch, motion, and facial expressions.
They can be found on the app where the Lenses sit, and Snapchat has created a host of different augmented realities including aliens, rock bands and sports games with new realities being released every week.
The Snapchat Spectacles caused a stir when they were first released back in 2016, and now they’ve been revamped to not only come in a smaller size but are water resistant too – making them the perfect accessory for creating memories and capturing unforgettable moments.
The brand Clairol are the latest in a string of brands to incorporate the ‘buy now’ feature to their Lens.
Clairol allows potential customers to try their various hair colours on via a Lens, and if they like it, purchase it directly through the app creating a seamless user service.
With the release of the new Deadpool movie happening just last week, the film franchise teamed up with Snapchat to create a World Lens that allows users to access the Deadpool icon in the Snapchat camera, to find a 3D Deadpool displaying his best moves. This Lens also incorporates the Shoppable AR feature that allows users to tap to buy tickets for the movie directly within the app.
With 6 months still to go before the end of the year, we are certain that Snapchat will continue to deliver a host of exciting new capabilities for their app.