The Secret Life Of Pets
Creating a suite of animated creatives and mobile interstitial content to tie in with the international release of Illumination’s Secret Life Of Pets.
When it comes to animation we lose our minds here at BY Creative. So when Universal Pictures approached us to work on such a prestigious animated movie we were all just a ‘little’ bit excited. The task was straightforward enough: we needed to create a bespoke range of interactive display media that was not only fun to engage with but represented the personality and character of The Secret Life of Pets.
To do this, we had to work to a creative brief which consisted of animated skins and standard display for tablets, smart tv and desktop formats. Essentially, we wanted customers to engage with the interactive elements and CTA (Call To Action) of each creative, unlocking further content and the movie itself on platforms such as iTunes, Sky and Google Play.
- Universal / Illumination
- November 2016
- Rich media
- Google display advertising