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BY Creative

Making your creative visions, digitally wonderful

Contact Info

Bell 6, Floor 2, St Matthews Church, Brixton Hill,
London, United Kingdom SW2 1JF
[email protected]
+44 (0) 20 7613 5638

We practice Ethical Design.

Your Future Your Ambition

Your Future Your Ambition

A fully responsive microsite and student registration system for budding students, teachers, parents and guardians with a passion of STEM career paths in the UK.

Your Future, Your Ambition (YFYA) is a UK initiative for students aged 7-23 who have an interest in STEM (Science, Technology, Engineering and Maths) and would like to pursue a future career in these industries. In 2017, the event will take place at the Emirates Stadium, London on the 5th October, where the aim is to have over 20 organisations involved and engage with over 800 schoolchildren and students.

  • Client

  • Date

    • March 2017
  • Services

    • Microsite design
    • Digital branding
    • Social media implementation

The solution

Without the presence of digital branding, we would not have had the full capability of delivery an engaging website, that represented YFYA and its wider network. We wanted to create an informative and interactive user experience that not only told a fantastic story about the origins of YFYA but also would allow the user to get involved in their plans for this year.

YFYA needed a new website that could not only share the activities of promoting the event through social media but to also allow thousands of students to register for the event. YFYA also wanted a new online identity and digital collateral that can be used in all communications and that reflected the theme of the event this year: “You are Your Future” in order to attract, excite and those attending this year. In the form of exciting events and digital experiences.

We wanted to create an informative and interactive user experience that not only told a fantastic story about the origins of YFYA but also would allow the user to get involved in their plans for this year. We built a full service website that allowed users to navigate through the previous achievements of YFYA while allowing, parents and teachers to sign up to the grand spectacle event, which takes place at the Emirates Stadium this October 2017.

To add another digital layer to this interactive cake, we created the new YFYA Logo and digital collateral for presentations and parts of their social media strategy.