Susanne Currid appointed Strategic Advisor to the BY Creative board
We are delighted to introduce Susanne Currid as our Strategic Advisor in 2017. Susanne’s key responsibility at BY Creative is to advise on marketing strategy and execution across new client acquisitions. Working alongside Micky Ndah, who is the Head of Sales & Marketing at BY Creative and Alex Addae-Brobbey.
Susanne initially began working with BY Creative back in March 2017, after mutual introduction from the Frederick’s Foundation, an organisation who first connected with BY Creative in 2015.
In 2017, Susanne played a key part in helping to recruit Micky to the the agency earlier this year (Q3). This has been part of a wider implementation plan in enhancing the expertise and growth of the newly formed ‘BY Creative Strategy’ Team. Both Micky and Susanne have been two key senior hires in what was initially an early stage plan of (Q1) this year.
Susanne has over 15 years in the creative agency sector, working with brands including Channel 4, Sony Entertainment, Deutsche Bank, Johnson & Johnson, Cushman & Wakefield Global Real Estate, as well as a variety of smaller companies.
Throughout this period she pursued new business opportunities on behalf of the companies she worked with, targeting, pitching and winning six figure tenders with a collection of leading companies in banking, property, entertainment and technology.
In late September 2013, Susanne published the book Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes. Four years later, her book has ranked as the #1 title for bar and restaurant marketing on Amazon UK.
We are delighted to have Susanne join as a key part of our board’s strategic committee in 2017 and our wider team!